This Is How We Live,
for Cavenders

Director / Bud Force
Production / Ultralite Films
Agency / Balcom Agency
Original Score / Cleod9 Music

Project Background
Balcom Agency hired us to score Cavender's new campaign, This Is How We Live. It featured three 30 second broadcast spots and a brand film showcasing the Western spirit and American lifestyle.

This project was a beast, in the best sense of the word. We created three custom scores, unique to each broadcast spot. Each track we built featured it’s own style, genre and mood board—ranging from classic western, country twang to gritty rock.

This is also one of our most proud projects to date. The campaign took home seven gold, three silver awards and Best In Show at the Texas “District 10” Addy Awards. It was also celebrated in five different categories by the American Advertising Federation (AAF), winning silver awards in each division, including original music. Read more about it here.