Origin Story,
for JRC & Sons

Client / JRC & Sons
Director / Bud Force
Production / Ultralite Films
Original Score / Cleod9 Music

Project Background
JRC & Sons is a hand-made bootmaker with a factory in Leon, Mexico. For their brand release, they requested custom music for a 90 sec brand video + 60/30/15 cut-downs.

You know that phrase “build the plane as you fly it?” That was this project. We started by building a mood board with our director…think Colter Wall, Shakey Graves, Gary Clark Jr. etc.

From there, we built a sample track: a thumping kick drum, gritty acoustic guitar, chain claps. The client dug it. So we built out the full 90 seconds to fit the fine cut. Made a few revisions and polished off the final version during picture lock.