Pitcraft,
For Boar’s Head

Client / Boar’s Head
Agency / Hill Holiday
Original Score / Cleod9 Music

Project Background
Hill Holiday tapped us to score a new broadcast campaign for Boar’s Head, featuring their latest Pitcraft flavor release. The goal? Honor the legacy of pit-smoking legends across all of Texas.

This :30 anthem was tricky. Boar’s Head was selling a Texas bbq inspired flavor, but wanted to stay true to its family owned brand. To make things tougher, there was no temp music to use as a reference…

So, we created three short samples: one with a West-Texas vibe, a second that had a country twang and a third option that was more neutral…which they ended up selecting as their Pitcraft anthem.